French DNVB Tikamoon Taken Over from ADEO by Its Management, with the Support of ERES
Tikamoon’s managers, Arnaud Vanpoperinghe and Thibault Deslorieux, have taken control—together with mid-cap investment strategy ERES (Edmond de Rothschild Private Equity)—of 100% of the Tikamoon group by buying back from Adeo the majority stake it had held in the company since 2015.
Tikamoon, a digitally native vertical brand (DNVB) created in 2008 and based in the Lille metropolitan area, designs and sells fully assembled furniture online, primarily in solid wood. Experiencing strong growth, it is already present in several European countries, generating nearly half of its revenue in France and the remainder internationally: Germany, the United Kingdom, Switzerland, Italy, and Spain.
Tikamoon operates a vertically integrated and fully digital model, which enables it to offer attractive prices while paying the utmost attention to product design (all items are exclusive and sold under its own brand), quality (most assembled by hand by artisans and developed sustainably and responsibly), and impeccable customer service. This positioning allows the brand to offer a natural and sustainable alternative for all furniture buyers.
Between 2015 and 2021, Adeo supported Tikamoon’s strong growth and international expansion through its expertise in strategy, management, and scaling operations. Adeo’s trust and support helped the company prepare for this new chapter.
Marc Delozanne, for Adeo, Chairman of Tikamoon’s Strategic Board:
“Tikamoon’s evolution over the past several years has been exemplary. The uniqueness and quality of the concept, combined with a high-standard customer promise and strong commitments to sustainable development, make me very confident in the future of this remarkable company. Our paths are diverging for strategic refocusing reasons at Adeo, but I have no doubt that Tikamoon is firmly on a path toward lasting success.”
Arnaud Vanpoperinghe and Thibault Deslorieux, Tikamoon’s managers:
“We sincerely thank Adeo for their support over the past five years. We have shared the same human values and beliefs regarding sustainable development. In the same spirit, we are delighted to lead the next phase of our growth with ERES and position Tikamoon—through the TikaGreen project—as the benchmark brand for sustainable furniture in Europe.”
The Edmond de Rothschild Hauts de France team supported the transaction by giving Tikamoon’s leadership access to the full range of the Group’s expertise, illustrating its ability to support entrepreneurs across all their needs.
Laure Lamm-Coutard and Vincent Manès, Investment Directors at ERES, Edmond de Rothschild Private Equity:
“ERES is very enthusiastic about supporting Arnaud Vanpoperinghe and Thibault Deslorieux in the company’s next growth phase. We have been highly impressed by the strategic and operational development they have led in recent years, as well as their proactive approach to sustainability. This project aligns perfectly with our collaborative investment strategy and our themes of e-commerce and new consumption models. We look forward to working together toward our shared objective: strengthening Tikamoon’s position and brand in the European quality furniture market, continuing its growth, and accelerating sustainable initiatives through the TikaGreen project.”
Parties Involved in the Transaction
- Senior Lending Banks: Crédit Agricole Nord de France, Crédit du Nord, CIC
- Managers’ financial advisor: Quentin Mutschler
- ERES financial advisor: Edmond de Rothschild Corporate Finance (Arnaud Petit, Raphaël Compagnon, Gregory Fradelizi, Nicolas Levy)
- Managers’ legal counsel: Bignon Lebray (Alexandre Ghesquière, Tanguy Dubly)
- ERES legal counsel: BG2V (Camille de Verdelhan, Hervé de Kervasdoué, Audrey Prigent)
- Financial due diligence: Accuracy (Frédéric Loeper, Jérémie Israël)
- Strategic due diligence: Digital Value (Arnaud de Baynast, Romain Bury)
- Legal, tax, social due diligence: Taj (Cécile Debin, Olivier Venzal, Eric Guillemet)
- ESG due diligence: Deloitte (Sylvain Blanchet)
ABOUT TIKAMOON
Founded in 2008 in Lille, Tikamoon is a pioneering DNVB specializing in solid wood furniture. Experiencing strong growth in 2020, it operates in several European countries, generating over 50% of its revenue internationally: Germany, the UK, Switzerland, Italy, and Spain.
Tikamoon uses a vertically integrated, 100% digital model, enabling attractive pricing and excellent customer service. Its signature design is based on exclusive products whose artisanal quality embodies the brand promise: “furniture for life.”
In 2020, Tikamoon launched its sustainable development initiative TikaGreen, built on tangible proofs certified by recognized partners such as WWF and FSC®. The company strives to use safe materials, minimize production and transportation impacts, and maximize product lifespan. Customers can rely on the eco-Note, a rating from 1 to 4 leaves measuring each product’s sustainability performance.
Key figures: 150 employees – €56M in revenue in 2020 – 800 furniture references – 100 new products every year.
ABOUT ARNAUD VANPOPERINGHE, CEO
An ESSEC graduate, Arnaud Vanpoperinghe (48) began his career at Total in Houston and Boston. After returning to France, he joined KPMG Paris as an M&A auditor, then as a knowledge management consultant.
In 2000, 3 Suisses asked him to lead major cross-functional projects: redesigning the call centre, website, and delivery service. In 2008, he joined the Group’s Internet Division and conducted the audit of 2XMoinsCher.com, a Parisian startup acquired by the group, where he later became CEO. At the end of 2009, he became a shareholder and joined the management of a small eBay boutique: the Tikamoon adventure began.
ABOUT THIBAULT DESLORIEUX, COO AND INTERNATIONAL DIRECTOR
A graduate of KEDGE Business School and holder of a Corporate Finance Master from ESG MBA Paris, Thibault Deslorieux (35) joined the M&A firm CMC Consulting/Alira Health in 2006. He then joined the Otto Group’s finance department in Hamburg. In 2010, he joined Tikamoon as COO & International Director and manager of Tikamoon GmbH, later becoming a shareholder.
ABOUT THE EDMOND DE ROTHSCHILD GROUP
Founded on the conviction that wealth must help build the future, Edmond de Rothschild specializes in private banking and asset management. Serving international families, entrepreneurs, and institutional investors, the Group is also active in corporate finance, private equity, real estate, and fund services.
Its strong family identity provides the independence needed to pursue bold strategies and long-term investments anchored in the real economy. Founded in 1953, the Group today manages CHF 168 billion, employs 2,500 people, and operates in 33 locations worldwide.
ERES is an SME-focused investment strategy within the Edmond de Rothschild Group, investing mainly in Europe and North America with a collaborative approach. ERES is a minority investor in this transaction alongside Tikamoon’s management.
ABOUT ADEO
Adeo is an international home improvement specialist—covering home layout, renovation, DIY, decoration, and kitchens—present in 13 countries with brands such as Leroy Merlin, Bricoman, Bricocenter, and Zodio.